Superline INC
Downtown LA Fashion Since 1983
The company website for the wholesale women's fashion company where I work as a sales associate. Superline INC has been operating in the LA Fashion District since 1983 — it's not my business and not my family's. I built the site for them with Claude: bilingual (EN/ES), mobile-first, tuned for local search.
Superline INC has been a fixture of the LA Fashion District for over 40 years, supplying boutiques and chain stores across the US, Mexico, and Central America. When I started there as a sales associate in January 2024, the business had no real web presence — client communication happened through WhatsApp, in-person visits, and word of mouth. I proposed building them a site. Goal: a professional presence for English and Spanish-speaking buyers, weekly arrivals, and lead capture, without disrupting the existing workflow.
